Goal in google analytics allows you to track specific interaction on your site. Interaction can be anything from page views to session duration. Goal helps you to understanding how well your website is meeting its objectives.
Knowledge Requirement:
- Basic google analytics
Steps to set up a Goal:
- Go to your Google Analytics standard reports
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- Click on the “Admin” button in the bottom left corner.
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- Click on “Goals” on the “View” section
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- Click on “+ NEW GOAL” to create a new goal
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Types of goal tracking:
- DestinationUse destination goals to treat a pageview or screenview as a conversion. Enter the screen name or page URL in the Destination field. Specify the match type as Equals to, Begins with, or Regular expression.
Goal funnel
A funnel refers to the path your users take to reach a particular destination. You can specify the screens or pages the user must visit prior to the final destination goal by turning on the Funnel option. For each step in the funnel, click +Add another Step, then enter a page name or an app screen name, as you did in the Destination field.
The funnel steps use the same match type as the Destination. For example, if you specified a regular expression for the Destination, all the funnel steps must match that same expression.
- DurationMeasure user engagement by treating minimum session duration as a conversion. The Hours, Minutes and Seconds fields specify the minimum session time that qualifies as a goal conversion. Any session longer than this amount of time will generate a conversion.
- Pages/Screens per sessionMeasure user engagement by treating the number of pages or screens per session as a goal. Users who view more than the specified number of pages or screens will generate a conversion.
- EventTreat user interactions with your site or app as a conversion. You must first set up at least one Event to use Event goals. Use the Event conditions to configure the event components.